UX Designer at Inact Now ApS
Role: UX Designer & Product Owner
Duration: 2021 - Present
My job at Inact involved being responsible for the user-centered experience of a SaaS platform. Tasks included conducting user research, creating wireframes, and delivering the full product with the development team.
Mission
The mission at Inact is to help trading and manufacturing companies optimize their working capital through insight and action. As a B2B scale-up, we focus on making complex problems understandable and delivering solutions that generate concrete results. In my role as UX Designer and Product Owner, I was responsible for ensuring users had the best possible experience with our products. This included everything from design and user research to leading development teams and supporting users so they could fully benefit from our platform and its value.
My Role
In my role at Inact, I have been responsible for a wide range of tasks, from user research and design to project management and training. I led the design process and made key design decisions while managing a team of four developers to ensure project progress. Additionally, I supported users and helped them navigate the platform. A significant part of my role was also teaching how to use the platform, both through live presentations and online webinars, which strengthened both user experience and system adoption.
My Process in Selected Highlights
1. Understanding the Product, Industry, and Users
A crucial first step in my process was gaining an in-depth understanding of the product, industry, and users. This foundation ensured all decisions were made with the users’ needs in focus.
2. Mapping User Types on the Platform
After establishing a solid understanding, we worked internally to create a shared language around our users. We divided them into four types: Admin users, Super users, Users, and Mail service-only users. This segmentation helped us tailor experiences and solutions for each group.
3. Optimizing the Team Process
With ongoing team member changes, it was essential to maintain an efficient process. I was responsible for monthly Product Board Meetings and prioritization meetings with the development team. We used Podio for process management to ensure clarity and progress.
4. Identity and Name Change
Another significant milestone was the transformation from ABC Softwork to Inact. The entire platform received a new design overnight, helping create a stronger and more recognizable identity.
5. Execution: Releasing Features and Testing
During my time at Inact, we aimed for monthly releases. Releases were first tested locally, then communicated and tested live. I owned this process, which varied depending on the release size, client maturity, and consultants’ readiness. View my prototype guideline in Figma here.
Selected Features
I have done a tour throughtout all the features we developed in 2025.
Check it out here:
Admin Panel
One of the first major features I worked on was the Admin Panel. This function allowed admin users to manage their internal users, freeing up time for our consultants and reducing the need for ad hoc tasks via email.
Templates
To improve customer experience, we developed templates in the platform. Previously, many solutions were custom and messy, but with templates, we established a best practice that delivered a streamlined appearance and faster time-to-value for customers.
End-to-End
The End-to-End function became an essential part of the platform, giving users an overview and helping to minimize complexity in their businesses. The design was modern yet familiar, with features aligned with the rest of the platform.
