Mission

Inact's mission is to help wholesale and manufacturing companies optimise their working capital through insight and action. As a B2B scale-up, we focus on making complex challenges understandable and delivering solutions that create real results. In my role as UX Designer and Product Owner, I was responsible for ensuring users had the best possible experience with our products — covering everything from design and user research to leading development teams and supporting users so they could get full value from the platform.

My Role

In my role at Inact, I've been responsible for a wide range of tasks — from user research and design to project management and training. I've led the design process, made key design decisions, and managed a team of four developers to keep projects moving. I've also supported users in navigating the platform. A significant part of my role has been teaching platform usage, both through live presentations and online webinars, which has strengthened both user experience and system adoption.

My Process — Selected Highlights

1. Understanding the Product, Industry and User

A crucial first step in my process was gaining a deep understanding of the product, the industry, and the users. This foundation ensured all decisions were made with user needs at the centre.

2. Mapping User Types in the Platform

Once we had a solid understanding, we worked internally to create a shared language around our users. We divided them into four types: Admin users, Super users, Users, and Mail service only users. This segmentation helped us tailor experiences and solutions for each group.

3. Optimising Team Processes

With ongoing team changes, ensuring an efficient process was essential. I ran the monthly Product Board Meeting and prioritisation meetings with the development team. We used Podio for process management to maintain overview and momentum.

4. Identity and Rebranding

Another significant milestone was the transformation from ABC Softwork to Inact. The entire platform received a new design practically overnight, helping to establish a stronger and more recognisable identity.

5. Execution: Releasing Features and Testing

Throughout my time at Inact, we've aimed for monthly releases. Each release needed to be tested locally first, then published, communicated, and later tested live. I owned this process, and it varied depending on release size, customer maturity, and consultant readiness.

See my prototype guidelines in Figma here.

Selected Features

Admin Panel

One of the first major features I worked on was the Admin Panel. This allowed admin users to manage their own users internally within the organisation, freeing up time for our consultants and reducing the need for ad hoc tasks via email.

Templates

To improve the customer experience, we developed templates within the platform. Previously, many solutions were customised and messy — with templates, we established a best practice that delivered a streamlined look and faster time-to-value for customers.

End to End

The End-to-End feature became an essential part of the platform, giving users a clear overview and helping to minimise complexity in their organisations. The design was modern yet familiar, with functionality that matched the rest of the platform.

UX Designer at Inact Now ApS