Designer and creator of the website Sokshoppen.dk

Role: Designer and Creator
Oct 2021 – Aug 2023

I was responsible for designing and managing the website built in WordPress, and gained hands-on experience running an online business from start to finish.

The Mission

To build a community around selling white tennis socks for sneakerheads — we spotted a gap in the market. We were tired of the standard white Nike sock, not to mention the Hummel sock. :O

My Role

I handled the commercial side — setting up the sales platform and running marketing on social media. It gave me great insight into how the market works, what clicks, and especially what doesn't.

Mood Board:

Koppen Lynet Hjertet
Koppen Lynet Hjertet